DirectFix Winner for Most Unique Marketing – Miva Blades Award 2013

DirectFix.com has been named the winner of the 2013 Blades Ecommerce Award for Most Unique Marketing Promotion.

2013 Miva Blades Winner

2013 Miva Blades Award Winner for Unique Marketing

DirectFix.com was named the winner of the 2013 Blades Ecommerce Award for Most Unique Marketing Promotion, at the Blades Ecommerce Awards, on March 7, 2013. DirectFix was given the honor for its extensive and successful use of instructional, fix-it videos to market their products and company.
DirectFix (AX Micro Solutions, Inc.) offers quality parts and repair services for iPhones, iPods, and iPads, as well as Android, Blackberry, and Palm devices. DirectFix has kept up with the fast-paced technology by helping the smartphone community as the market continues to advance. By offering their free, branded videos on YouTube and elsewhere on the web, DirectFix has been able to get their name in front of millions in their target audience. With over 27 million views, DirectFix has some of the most-viewed repair videos on YouTube.

“People like that they can watch a full, free HD video of a repair, without buying a part from us,” said Robert Stanley, the company’s founder and the mastermind behind the marketing concept. “The results have been phenomenal, and have benefited our company tremendously. When people need a repair or part, they come to us – a name that they know and trust.”

The inaugural Blades Ecommerce Awards, sponsored by PayPal and Miva Merchant, was held in conjunction with MivaCon 2013, Miva Merchant’s 13th annual user conference, at The Hyatt Regency in La Jolla, California.

DirectFix Nominated for Most Unique Marketing at The Blades Awards

DirectFix in the Media | Thursday January 31 2013 3:22 pm | Comments (1,225) Tags: , ,

San Diego, CA (PRWEB) January 31, 2013

DirectFix has been nominated for Most Unique Marketing Promotion due to their extensive and successful use of videos on YouTube and beyond to provide a service to people while simultaneously marketing their products and company. With over 26 Million video views on their YouTube landing page, DirectFix clearly stands out in the world of online marketing. As smartphone technology continues to advance, DirectFix stays on top of it, going so far as to release new products and teardown videos in as little as a few hours of a new smartphone release.

The inaugural Blades Ecommerce Awards will be held in conjunction with MivaCon 2013, Miva Merchant’s 14th annual conference. This year’s conference will take place in San Diego, CA on March 6 – 8 at The Hyatt Regency, La Jolla.

DirectFix will be recognized at The Blades Awards, along with other Miva Merchant storeowners who have achieved excellence in ecommerce. The categories for nominations include Best Use of Social Media, Best New Feature, Best Design, Most Unique Marketing Promotion, and Best New Website of 2012.

“We have been astounded with the quality and quantity of entries to The Blades, Ecommerce awards. All of this year’s nominations have demonstrated something outstanding and extraordinary with their Miva Merchant stores,” said Rick Wilson, President and COO of Miva Merchant. “We want to celebrate the great achievements that have already taken place and showcase the stores that we know will continue to have great success in this coming year.”

PayPal and Miva Merchant will be sponsoring The Blades Awards event, which will take place on the evening of March 7th, 2013. Those interested in learning more about attending MivaCon 2013 and The Blades Awards can do so by visiting the conference page on Miva Merchant’s website.

About DirectFix:
DirectFix sells quality repair parts and accessories for iPhone, iPad, iPod and Android phones. DirectFix also provides a mail in repair service for many units. For more information about DirectFix, please visit http://www.directfix.com.

DirectFix.com Store Spotlight on Miva Merchant

Posted by Mark Simon
May 7, 2010

You start your day with a fabulous fruit bar from Dudley’s bakery and then decide to hit the trail before heading to the office. As you step off the elevator someone bumps into you and the unthinkable happens. Your smartphone drops, and a spider web of cracks begins to expand from the center of your iPhone screen, the central nervous system that practically runs your life.

Desperate for a solution you head to Google to search for a new iPhone screen and your options appear to be: to pay Apple $199 or, maybe meet in a coffee shop with some stranger you contacted off Craigslist because that is so safe!

Lucky for you there is a much more affordable and convenient solution in today’s store spotlight at DirectFix.com.


DirectFix.com was the first company in the world to offer free online repair videos to enable people to fix their iPhone, Blackberry, iPod, smartphone or PDA’s cracked and broken screen for themselves while saving you hundreds of dollars in the process. The free step by step video directions on Youtube have been viewed by millions of people, empowering people to fix their phone themselves while saving 50% to 80% off the price of sending it to the manufacturer to get repaired. And besides the helpful instructions, the site furnishes parts, batteries, cases, chargers, earphones and headsets, not to mention a link to diagnostic and repair service if you don’t care to do it yourself.

Robert Stanley, Founder and Owner of DirectFix.com, started using Miva Merchant in 2001 on version 3 and within a couple of months jumped to an un-compiled Miva Merchant 4 store. Recently DirectFix.com migrated over to the latest and greatest version; Miva Merchant 5.5.

The key to running a successful business is not spending all your time maintaining it. With Miva Merchant I am able to focus on running my business and making money.”

Robert Stanley

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